I'm not so sure.
I just did a quick survey in a classroom of students. I asked them if anyone has ever heard of "Buffalo Bill" before. Only a small group of students put up their hand. I then asked if anyone could tell me who he was. First student to respond said he was a musician (seriously, I am not making this up). Another student said it was a "Bandit"
So, looking at future generations, I say the name of this franchise is not exactly connecting with the majority of young people. Not saying it has to, but it is an interesting issue.