Sorry that I do not have the link, but Palm Beach (FL) Post story in today's Columbus (OH) Dispatch describes how hotels rooms are being taken from refugees for football fans.
Hampton Inn in Tallehassee (doesn't say which one) has thrown out refugees for the fans coming for the Miami-FSU game. Hoteliers said there was little they could do to help those who fled homes because they had to honor long-standing reservations for the football weekend. Front desk manager for the Quality Inn, who had several dozen of its 90 rooms occupied by storm refugees, said people who have planned trips for months would not take it well if they were told just days before the game that the hotel could not provide rooms. "We're not going to have a whole bunch of angry people," said the Quality Inn manager.
I guess you were right, money talks - compassion walks. Personally, I would have tried to make other accomodations (stay in Jax - drive over?).