I saw its a farce because it just seems not to be working, not that it is ill-intentioned.
Look at the coaches that have been hired over the last few years, for example. Zorn was previously a QB coach that was hired out of the blue. Petrino was given his job after 3 years of NFL experience. Turner was given the reigns after 2 other failed HC gigs. What do they have in common? They're all white coaches that left people scratching their heads when they were hired. More examples about how the current system is failing: Mora Jr in Seattle. Sparano was practically given the HC job outright in Miami. Everyone knew Parcells wanted him; his interview was just window dressing. Garrett pretty much already has the HC job in Dallas and he hasn't even interviewed yet. Mangini was hired after just 1 year as defensive coordinator.
Seems to me that the Rooney Rule in its present state doesn't seem to apply/work for these teams.
Now, you may say that there are more Black coaches now than before. And this would be right. But, you really can say that their hiring was a direct result of the Rooney Rule. Marvin Lewis would have gotten a job anyways; he engineered one of the best defenses in history. Lovie Smith single-handedly turned the Rams D around. Same for Crennell - just look at the number of rings he has. My point is, they would have been hired anyways, not overlooked - Rooney or no Rooney.
As for the Rams, they have publically stated who they want as a coach. Why make it into something it isn't?