Well probably sports fans are looking to something different especially after the whitewash in the Ashes, eh ?
And this is not directed at you, Nick but for the thread in general -
Actually, exposure of sports to the international community is a good thing. I realize that fans here miss a home game etc. but look at it from a long term perspective. In a small measure, we get appreciation for a sport that is considered uniquely American and dismissed as such. There are a lot of people who just love sports, period. Educating them to the sport is great. Last I was in India, they were showing some playoff games live ! I loved it but also found a few others that also enjoyed it even though the broadcast started around midnight. Having said all this, if the Bills are one of the teams in this attempt for international exposure, as a fan, I can only feel quite proud.