I agree with the first part of your post. However, I have still not reconciled the Spiller pick in my heart and mind. No matter how good his talent may be, I feel the O may have been better helped overall by a line pick. If a highly graded player was not available at our spot, we should have traded down. This is the 3rd first round pick we have spent in the last few years on a RB - a position which can be more than adequate with a lower round pick given better blocking. I remember when mcGahee was picked, the spin was that he was such an incredible talent that him rehabing in the first year would be a price worth paying for the returns we will get once he starts playing. Well, we all know how that turned out. I hate it when people point to the Mike Williams pick and say the crap shoot. Sure it is - but I would rather bust out on a line player than a skill player when our lines are weak. Spiller is a luxury pick in a year of needs. A player of his talents helps a team on the cusp of greatness which we certainly aren't yet.
I do disagree with the second part of your post. I do not think this was a marketing move. I sincerely believe Nix and company are obstinate about sticking to the board and picking BPA.