I think it’s the Chiefs for me. Tom Brady celebrity stuff didn’t happen until later in his career. The Chiefs have become celebrities being a dynasty in the era of social media gone crazy. I find the celebrity worship portion of KC’s success to be obnoxious. KC’s star players are now portrayed as these perfect superhero’s on and off the field. Additionally, the Pats and Brady gave off snotty frat dude vibes, while the Chiefs act like hillbillies who made it big. I’ll always choose the latter as less annoying.