XM predicts it will break even by mid 2005.
XM's cost of doing business is also coming down -- quickly. In 2004's second quarter, it cost the XM $101 to acquire each new subscriber, down from $160 in the same period a year ago. Subscriber-acquisition costs also remain relatively high at Sirius -- $234 in the second quarter, more than double XM's.
They are spending great deal of money attracting subscribers in a game of catch up.
Alas, DirecTV is to the Dish Network is as XM is to Sirius.