I suppose we could just offer everyone $100,000,000 and be done with it. We are talking about potential ROI.. not an after the fact evaluation. It's a perfectly normal conversation in polite circles. At least it seems like it to me.
Limited resources.. money to spend other places? If your neighbor needed a new roof but spent $40,000 on a 1971 Pinto you would probably discuss with anyone who would listen.
We are going to get our pants pulled down to our ankles because we HAVE to move up. Snidely Whiplash laugh on the other end of the line when we make the call.