creating/exploiting matchups is what i am talking about. i dont lay claim to knowing how nfl defenses prefer to operate, its just a numbers game at his spot
we removed our top 2 target shares at wideout and are presumably expecting to shift some of that volume to shakir. that means he's going to be seeing more snaps, more targets, be higher on the progressions, and be expected to produce when defenses are expecting it. that's significantly more responsibility than a fourth option as was his previous role.