Having a real playmaker on the outside makes the offense better in critical moments. I don't think that this is a point anyone should be arguing against. I will say however, that a lot of the passing game "issues" lie within the scheme and the play calling. We have playmakers. Shakir finished 2nd in yards of separation last year and is currently 6th in the league. And we know how lethal he can be once the ball is in his hands. We have Kincaid who is 1st in yards after catch amongst tight ends, Allen's passer rating is 158.1 when throwing to him. And we have Cook, who really needs to see more usage in the passing game. He was considered an elite pass catcher with high level route running. He was Georgia's 4th leading receiver, which considering he was splitting time with 3 to 4 other running backs, was impressive coming out of college. And frankly, any time he touches the ball, it's good for the team.
I am fairly confident in my assessment of the offense because the Chiefs game we saw significantly more emphasis on Shakir, Kincaid and Cook. And the offense looked arguably the best it had all season. Going forward, this is the formula. The "everybody eats" mantra was cute and a way to take a shot at Diggs, but in reality, the ball needs to be put in the real playmakers hands. Only then do things start to open up for other guys as the defense is forced to adjust to stop the bleeding, so to speak.