If the OP's message is simply that he thinks the sign itself looks like garbage, I agree.
I welcome our new corporate overlords, and think we lucked out with our new stadium name (heck, the raiders play at the "O.com Stadium") The advertisement on the back of the video screen is pretty hideous.
For a company all about branding and style, they really should have just slapped their logo on the back with a black background or something. Simple will always be better, and trying to promote a specific product on the main stadium graphic is really lame.
Here's my quick 3 minute mock-up:
Edit: There are those making the argument that every stadium's name is sold essentially as an ad, and while you're technically correct, you don't see giant 50 foot razor blades next to "Home of the New England Patriots" in Foxboro. You don't have to make the front door of the stadium literally a grouping of your new hats for sale. Some have said this is only temporary, and I hope that it is. It does look like a billboard.