I'm concerned that if every game is our most important, it will lead to Emotional Exhaustion or EE. EE affects playoff teams who want to golf early. If your team suffers from moderate to severe EE, consult your clapper to clap them into a state of wanting to win. Or their "diva" WR who has the unmitigated temerity to remind them that wanting to win is what you should already have a strong desire for, not a finite tank that has the capability of being emptied.