League officials, who are on salary, discuss maximizing profits? I'm sure owners do. But if you think they figure out week to week who wins and who looses and tell the officials to implement it, and this has happened for at least 14 years without something leaking, then you are probably one of those who think the pharoes were ancient aliens and the CIA blew up the twin towers
Benefit of the doubt is pretty simple. At full speed, which is what the (probably too old) officials have to go by, if a play is close and they see a first ballot HOFer against a nobody WR or DB they figure the better player probably made the better play.