lol..10 years??!. The NFL total revenue in 2009 was 8 billion. It doubled in 10 years.
For most owners, yeah, it's still a nonstarter---it doesn't "force teams" to do anything. How good is your memory? It was only 4 years ago that Kirk Cousins singed the first NFL "fully guaranteed contract". How many fully backed contracts were demanded after him? And Herbert will command at least 50 million a year. They will want to lock him up for 6-7 years, at least. Josh and Rodgers had 2/3 of their money guaranteed. That's 200+ million the Chargers will have to escrow---without a fully guaranteed contract.....
Anyway, back to the original point: to suggest that the owners are pissed off and want to punish the Browns over this is really ridiculous. There is so much money coming in they aren't losing sleep over this.
What they did was stupid, not trend setting. They also singed and kept Hue Jackson...