I mean even if a small portion of each fanbase stops watching (only when their team isn't playing though of course) there are still millions of people watching who are fans of the other team, fans of the Patriots, who are just fans of the sport, or who have fantasy teams. So let's say you get your hundred people and Tim Graham or somebody comes calling to write a story about it what do you say the endgame is? Ideally what would you like to accomplish?