Why do I care what the ratings are? Everybody seems so caught up in them this season but they don't effect me in the least bit.
Its like why should I care what the box office of this week's movies is? Or what is #1 on the music charts?
How much money somebody else makes off of a product - even one I enjoy - doesn't mean a thing to me in so long as they make enough money to continue putting out the product. And we are in no danger of the NFL going under anytime soon.
Sadly, I think many people view things things as some sort of validation for their likes and dislikes.