If it had been a much shorter distance to convert (maybe 5 yards or less) I'd have advocated going for it. However, given how unlikely it was to make it, I think the higher percentage play was to send out your kicker for a FG he makes about 85% of the time. Making the FG pretty much wraps up the game, as long as you don't allow a big return on the kickoff.
I agree with those who feel that the bootleg on 2nd down was a mistake. However, it is a defensible one, because it did have a reasonable chance of working. And even though it failed as much as possible, it still kept the clock moving and didn't force us out of FG range. As much as I loved the playaction pass to Schouman on the previous series, Jacksonville is probably too good to be fooled by the playfake twice like that. I'd have preferred a handoff. Don't think it would've made a difference, though, because we still wouldn't have gotten the first down.
All in all, I just have to say how pleased I am with that last drive in comparison to similar situations last year. I feel like last year, the philosophy was more about not getting embarrassed than winning. Specifically, I'm thinking of the last-second losses against Dallas and Denver. In both of those games (especially Dallas), our coaching staff basically decided to give the opponent a shot at a game-winning FG and hope it missed, rather than risk giving up a touchdown. I was worried that we'd see a similar move yesterday, where the Bills would run 3 straight times, then punt on 4th and short -- hoping that Jacksonville wouldn't be able to get into FG range in time. Instead, the Bills showed a real desire to put the game away, and if the Jags had been fooled by that bootleg, the Bills would have put it away 100%. As it was, they still did a pretty good job.