A Town
https://www.youtube.com/watch?v=SaEfWYqVy7Q
A Team
https://www.youtube.com/watch?v=Nb78ipgbYmk
A Dream
https://www.youtube.com/watch?v=2PlWZDZboQw&t=1s
Keeping it to STH will keep the band wagon fans away, you know the ones. The ones you see with the brand new shirts, hat, jacket they just bought Monday at Walmart, your official NFL headquarters.
They used to do this, called it Jumbogate. I went a couple times. Here's an old article about it
https://www.bizjournals.com/buffalo/stories/2003/09/01/daily19.html?tbddaily19.html