This is how I rank them...
Marriot/Hilton
IHG
Choice
Best Western
Wyndham
Red Roof
I typically stay at IHG brands, since I got their CC, but if the price is right, I'll do Marriot/Hilton brands. Wyndham is my "there's nothing in the area" brand. Red Roof I used to like, but their quality has gone down a lot, so I don't even bother.