One minute you're saying that ISPs don't provide content, then when I explain that they most certainly do, you reply with 'Big deal. How are they any different than any other content provider?'. That kind of dancing back & forth makes it appear as if you're defending government imposition on what I suspect is a partisan, or at least philosophically biased, position.
This whole back & forth between content providers, ISPs, and public demand has been going on since the inception of the internet, and all issues have been resolved through the market and advances in technology brought about by market demand. There is absolutely no reason for the feds to insinuate themselves into a regulatory role in any of this. No reason whatsoever.
Bingo.