All this hoopla about the Bills selling out their first four games is sorta misleading.
Hundreds, perhaps thousands, of seats are being held back for prospective season ticket buyers...and after the first pre-season game, those tickets will become available.
The weird part is, with the Bills reporting that there are no tickets for the first four games, how do they market the remaining tickets when they become available?
Instead of crowing that the first four games are sold out, the Bills should announce that currently limited single-game tickets are available, however, in mid-August more tickets may become available.
I'm surprised Leo Roth, a veteran beat writer, fell for this...it's something the Bills have been doing since the Super Bowl runs.