https://nflcommunications.com/Pages/NFL-ANNOUNCES-HEAD-COACHES-FOR-2018-EAST-WEST-SHRINE-GAME.aspx
"Our partnership with the NFL has once again given us two excellent head coaches," said Harold Richardson, executive director of the East-West Shrine Game. "Jonathan Hayes and Bobby Johnson are both outstanding coaches and certainly up-and-coming NFL head coaching prospects. It is not only a great opportunity for them, but it is also a great learning experience for our players as they prepare for their NFL careers."'
At the conclusion of the NFL regular season, teams nominated deserving assistant coaches who were reviewed by a panel that includes NFL Football Operations staff, East-West Shrine Game leadership and two members of the NFL's General Managers Advisory Committee. Once the head coaches are selected, each head coach then fills his 12-person staff from among other NFL assistant coaches nominated by the clubs, a key job requirement for head coaches at every level of the sport.