I haven't called this year but I don't think I've ever paid over 200 bucks for Sunday Ticket. I used to always call and act like I was going to cancel it because I couldn't afford it (even though if it came down to it I'd pay whatever I had to in order to get my Bills games). When I told my buddy how I got the discount, he just called DTV and said "hey my friend told me he's getting Sunday Ticket for X price, I want that too" and they gave it to him. So now I don't make up some fake sob story about falling on hard times I just say tell them I have a friend whose getting a discounted rate. I've NEVER paid full price for Sunday Ticket except for the first couple of years when the price was like $150.