I have this argument all the time with the Bills and some of their folks...why not just market the cost of the ST to be for the regular season games, and as a bonus we give you two free preseason games. So if the cost of a seat for the season is $800, just divide that up according to your variable pricing guideline by 8 games, instead of 10.
Makes my regular season face value higher, might recoup more on resale, and more people may buy season tickets cause they aint eating the preseason. Also takes away the anger of many ticket holders saying "I am flushing $160 down the tubes on this game..
They have never been able to give me a good reason why they DONT do it this way, other than thats not the way we do it.
he was awful last year at UB too