Right now, Jones is pretty nervous. To his credit, he put up most of the money for the stadium. And it is one hell of stadium. But in this economy, individuals and corporations cannot shell out big dollars for that kind of luxury. CFOs and controllers need to appear fiscally prudent. Renting a luxury box for that kind of money is not going to escape the public eye. Things will turn around, but how much has Jerry leveraged himself? My Dallas friends say he is hard pressed to find a partner for the naming rights. At least for now. But there is a ceiling. Maybe we found it?
And it isn't like the Cowboys are burning it up these days. The most famous Cowboy of recent times is inow n Buffalo. Maybe Jerry over estimated the demad in Dallas for the value. If The Yankees had to slash prices for premium seats in New York, where does that leave Dallas? Big D is not he Big Apple.