You missed his point. He was making a very valid claim, that the social news stories of the NFL is now being overly covered by sports journalists.
I don't often watch ESPN, but if I do I might want to see sports highlights or analysis. This doesn't mean I want these stories swept under the rug, but it does mean that there's a degree of sensationalism that takes place when handled by ex coaches and players.
To put it bluntly, there's a buttload of crimes constantly committed everyday. There's war crimes and police state madness all over the place -- BUT, I don't tune into ESPN to see it covered for a reason.