Character is important, but 4-10 year after year is not cool. Maybe to be a truly good team, you need to suffer with a few whack jobs. During the Steelers glory days, they had some real high character guys like Franco Harris and Rocky Bleier, but they also had some whack jobs like LC Greenwood. The team needs some high character guys to gain "street cred" in the community, but a team full of Mark Kelso's probably won't take us to the Super Bowl.