When the NFL talks about a small market, they are talking TV market. I can never understand why Toronto is not considered part of our TV market. If you stay in a hotel in Toronto, the Buffalo stations CBS & FOX are carried on their cable system. These are the stations that carry the NFL. If they counted this as our market, we would be one of the bigger markets.
The turnstile money, while important, is incidental money compared to the TV money.