They never put much of any effort into their message board. I think they just expected to set it up, and have it burp money at them. Like, hey, we are the NFL, we made a message board, give us money!
They are kind of used to that from TV money and people who buy the tickets and stuff for a team that hasn't been very good and the money they get from the other teams. But they didn't get any money.
So they figured the message board was broken because it didn't automatically give them more money, so better to get rid of it.