Yeah, but 5-10 years ago is a lifetime ago in technology.
Look at how smartphones have exploded in popularity in the last five years. Now tablets are hitting their groove with the Ipad, Nook, Fire, Galaxy etc.
People are far more accepting of getting their info digitally today over 5 years ago. Not only is it more "normal", but there is also more accessibility.
I don't see them having much trouble with this, esp with including a free digital subscription with a delivery subscription.