Pretty much spot on. Once Jerry Jones and Stan Kroenke became right-hand men of Goodell, it's definitely all about the money.
I think these two guys looked at how Art Modell and Georgia Frontierre duped Paul Tagliabue into money-making schemes for themselves, and Roger Goodell references those situations into more greed for every team.
NFL football is pretty much the most popular sport in the USA. The owners & Goodell know this and use our passion against us....PSLs, absurd ticket prices, etc.
Sad reality is two NFL franchises are owned by Walmart heirs (Rams, Broncos). Every penny spent there helps those teams, while they keep much of their working staff under 28 hours so they don't have benefits. Maybe that's another subject, but it's still lame as hell.