It is in fact a football play. 11 players on offense line up against 11 players on defense. Offense snaps the ball and defense tries to stop the play.
It's on the defensive coordinators to figure out a way to stop it. Remember the wildcat? That was unstoppable until defensive coordinators figured out a way to stop it.
Hell, the Chiefs stuffed our attempts multiple times. I don't think it will last much longer as defenses start to finally figure it out.