The if by the "white label", you mean George Dickel #12, it is very good whisky (spelled without the "e" actually, like Scotch). 90 proof, aged for a decent amount of time. It is my standard go-to booze, when I am at my bar. But you may mean George Dickel Barrel Select, which also has a lighter label, and is a bit pricier. it is 86 proof.