It's the flow, even baseball realized it needed to speed the games up. Heck I think the average baseball game, is shorter than the average nfl game this year.
Clay helps by drawing attention in the passing game. But if I was an opposing D coordinator, I wouldn't lose sleep over him, because Tyrod can't seem to find him this season.
Maybe McDaniels has figured it out as a HC. I'm just not able to be enthused about Belicheck's coaching tree. Outside of Bill O'brien,it's been pretty underwhelming.