Well, it IS business as usual at OBD.
Keep the seasons numbers reasonable, a modest decline year to year is acceptable. Maybe throw in something once in a while to generate some enthusiasm among the fan base to boost sales.
As long as Mr. Wilson continues to make money (and given his 0 debt load, ability to keep payroll reasonable, and no money outlay into the Ralph, I don't see how he could possibly lose money regardless of ticket sales), and there is an extraordinary fan base willing to support the team no matter what, why go all in and get a player who may make your payroll unreasonable someday?
Try and keep the team competitive (or at least close enough where your fans think you are close to being competitive with a few breaks) as to make the team profitable. Mr. Wilson is not a multimillionaire by accident.