NJ, my father took me to first football game in 1963. Was NY Jets vs Bills at Shea Stadium. Bills destroyed the Jets and I was 8 yrs old and like, I am gonna be a Bills Fan as they are great. RB Ghilcrest was a monster. Followed them ever since.
I deal with it as we are both in the AFC so it is ok for them to win. I am an old AFL guy who put up with the NFL snobs for years while my Bills dominated the early 60s in the AFL. Also it doesn't hurt me now when the Pats win also knowing we defeated them this year. Strictly a defense mechanism by myself but it helps the inevitable. Pats are a well run organization that hopefully we can replicate one day.