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At least now Molson has a shot at the coveted 'Coldest Tasting Canadian Beer' title.... :unsure:

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Great. Coors is spreading the gospel of pisswater throughout the world.

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It's funny: Coors used to be considered this great exotic brew that you were lucky to get your hands on before they went national. C'mon, didn't anyone see Smokey and the Bandit?

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It's funny: Coors used to be considered this great exotic brew that you were lucky to get your hands on before they went national. C'mon, didn't anyone see Smokey and the Bandit?

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There parts of S Virginia & N Carolina where Smokey & The Bandit is still playing! :unsure:

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My favorite beer ~ from Canada

 

In the spring of 1992, Unibroue marketed its first beer, the Blanche de Chambly. It contains 5 percent alcohol and is produced from an interesting blend of unmalted Quebec wheat and pale barley malt, to which spices and natural aromatics are added, along with a light hopping.

 

The Blanche is only partially filtered so that it retains the full benefits of its natural ingredients. This gives it the cloudy appearance that was characteristic of pale beers in the Middle Ages. While it is naturally of a champagne color, it appears white because of the fresh yeast in suspension.

 

This beer is wonderful stuff !

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My favorite beer ~ from Canada

 

In the spring of 1992, Unibroue marketed its first beer, the Blanche de Chambly. It contains 5 percent alcohol and is produced from an interesting blend of unmalted Quebec wheat and pale barley malt, to which spices and natural aromatics are added, along with a light hopping.

 

The Blanche is only partially filtered so that it retains the full benefits of its natural ingredients. This gives it the cloudy appearance that was characteristic of pale beers in the Middle Ages. While it is naturally of a champagne color, it appears white because of the fresh yeast in suspension.

 

This beer is wonderful stuff !

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I have had this beer and you are right it is good. It's a Belgian witbier, usually coriander and orange peel are added to give it the spicy flavor and aroma. The best commercial example of this style is Hoegaarden IMO.

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Dude, do you work for Coors?

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no, i just thought it was pretty cool (and rare) that a former CEO and Chairman would actually perform a selfless act. for the record, i think molson beer is 10x better than coors... but don't tell anyone here or i'll get run out of town <_<

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I have no words to describe this: <_<:D

 

 

http://www.marininstitute.org/about_us/pre...ases_072804.htm

 

Press Release

For Immediate Release

July 28, 2004

 

Contact: Amon Rappaport/Laurie Leiber (415) 456-5692

 

Molson Coors Merger Unites Two Irresponsible Brewers

National Organizations Call for End to Ads Designed to Trick Women into Bed

 

SAN RAFAEL, CA-The dirty laundry behind the Molson Coors merger is a record of irresponsible advertising designed to appeal to underage youth and trick women into bed, according to the Marin Institute and Dads and Daughters.

 

The two national advocacy organizations today called for an end to the Molson "Friends" ad campaign that defines "friends" as casual sex partners and gives guys "tools" to help seduce women. [see sample ads at link below]

 

http://www.marininstitute.org/take_action/..._molson.htm#ads

 

The "Friends" campaign includes fake business cards, wallet photos and stickers to help men seem more successful and sensitive. One ad tells guys: "buy some hottie a Molson" and use a fake photo of your puppy to "start a conversation that really goes somewhere."

 

"We want to know if the leaders of Molson Coors have put their daughters' faces in the picture here," said Joe Kelly, president of Dads and Daughters. "Do they want their daughters lied to, alcoholically lubricated, and otherwise manipulated into having sex with strangers? If the answer is no, as it should be, then Molson Coors has no business selling this message to anyone else's daughters and sons."

 

The "Friends" campaign is currently running on the Web

(www.molsonusa.com/tools) and in several young men's magazines (FHM, Stuff). Related billboard ads have already established that the difference between friends and "friends" is sex.

 

"Molson and Coors are already more than friends-they've been marketing and distribution partners for six years," said Amon Rappaport, Marin Institute's communications director. "As they merge, Molson Coors should leave behind irresponsible advertising like the "Friends" campaign that clearly violates several provisions of the Beer Institute Advertising and Marketing Code."

 

According to the Code, advertising and marketing should "portray beer in a responsible manner" and use "good taste," but "Friends" fails on both accounts by suggesting that men should use Molson beer and "tools" to deceive women. The Code also prohibits suggestions of ".promiscuity, or any other amorous activity as a result of consuming beer."

 

"There is no doubt that the ultimate goal of the deceptive strategies in Molson's ads is getting one of the so-called 'sexy gals' into bed," said Kelly. "When conservative estimates suggest that 25 percent of our daughters have experienced sexual assault, and approximately one-half of those cases involve alcohol, it is irresponsible for any beer company to promote this dangerous connection."

 

"Coors Brewing Company likewise has a history of irresponsible advertising, particularly in targeting underage youth," said Rappaport. Coors Light and the Coors Twins spokesmodels appeared in the PG-13 Scary Movie 3 last Halloween, and the company co-promoted its connection to the teen-targeted film in a national advertising campaign.

 

"Molson and Coors are right when they publicize their union as a 'merger of equals'-both are equally guilty of irresponsible advertising," said Rappaport.

 

The Marin Institute and Dads and Daughters are calling for Molson Coors to withdraw the "Friends" campaign, issue an apology, and promise to comply with the Coors Advertising Complaint Evaluation process and the Beer Institute Advertising and Marketing Code in the future. The advocacy groups have launched an action campaign at www.MarinInstitute.org.

 

Molson's Response: :P

 

http://www.marininstitute.org/take_action/...on_response.htm

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SAN RAFAEL, CA-The dirty laundry behind the Molson Coors merger is a record of irresponsible advertising designed to appeal to underage youth and trick women into bed, according to the Marin Institute and Dads and Daughters.

 

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Nice. Six-packs and bar beers I've purchased never worked with women like they say. <_<

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