Haha, okay. Well, let's back up for a second.
Nobody said the NFL isn't entitled to new markets. But if that's their intent, it's an awfully exploitative means of achieving it. And believe it or not, I do understand that's the point. But the way you've framed it, if Comish Goddell were to fly to every stadium Sunday and look over each of the pre-game, trotted onto the field breast cancer survivors and say: thanks for all the new fans, ladies, nobody would/should be shocked. Right. THIS IS ABOUT THE CURE! they'd say.
In fact, I'd go so far as to say (and I know you'll shame for speculating here. how dare I?) that if the NFL were to release a press statement even implying that new markets have been beneficial outcome for them in their partnership with breast cancer charities, said charities would fire back a statement right away saying how disappointed they were that an organization like the NFL would stoop so low as to use the opportunities created from the pain and suffering of women as a means to attract new fans. Hell, they might even pull the whole damn plug. But that's unlikely, because lest we ignore they benefits they get from the NFL.
I also never qualified any charity as unworthy, rather with all things being equal, there are other charities just as worthy that get no recognition because they don't win new markets. And--just my opinion here--I think that's kinda ****ty. OPM, sure. But just to clarify, I donate to friends who do Movember. Not looking for props here, but don't imply that I'm just a spectator in the charity game.
And again, I understand how marketing works, and how the "pink crap" factors in. If you were to read any of the criticisms here rather than dismiss them out of hand, you'd know that already it's been mentioned in this thread that this marketing campaign is precisely that. But it's one that gathers its fuel from a nerve that's pretty easy to prey upon: death and suffering. So, again. In this case, not a critique of breast cancer research or the lives it stands to impact, but rather a critique of an opportunistic money grab that's come to be characterized by a branding behemoth that's now turning people off: enough pink already. I think that's fair.