Really? The "turn the switch" thingy works?
How many times has a team locked up a playoff spot, relax (use whatever terminology you wish) the last couple of weeks and never regain their momentum?
Ask the Colts, Broncos and Packers as most recent examples of this.
Compounding this.....we're the BILLS! This team hasn't won a freakin' thing in a generation. It would behoove them to compete/practice/play hard and with conviction whatever the stakes (job, preseason game, regular season game, playoff game) at thier highest level. Learn to win every battle you can.
Creating a culture of winning from the outset. When these players walk down the hall from the lockerroom to the field it should be with the idea that they're going to be the first one to the field.
Why? Because they could win that battle. Create a winning culture. Strive to be the best.
Turn the switch? WE don't have that switch. These games mean something. Not the result but the behavior is.
IMO, you couldn't be more wrong. This model makes me hater? I think not.
Create the culture that hasn't existed here in what seems like forever.