How is not trying to win a path? When does Cleveland let everyone in building know, "now it's ok to try to win". Bills went through almost a 10 year purgatory after Donahoe flamed out where winning was not the main goal (Toronto series, uncertainty with ownership situation and if team was even gonna stay in Buffalo). You don't just turn a switch back on. Taking on other teams bad contracts for draft picks wins the internet geeks, but it has to be demoralizing for players, fans and coaches who actually care about winning on the field. It's basically just throwing your hands up and saying we have no chance to win so we'll try something crazy.