The same way I knew to buy the stock way back when. Sirius has better content than XM, and content is what attracts customers, not being bigger or already having more customers, or what analysts with their short-term/sighted opinions say. And with the recent deal with Toyota, and more with GM, Ford, and others surely on the way, the stock will keep going up and up. Then when Stern joins them in 2006, he'll pull more customers and...you get the picture. And by "go down quickly," I'm talking in terms of steve's parameters, i.e. more than $1.