Someone noted that they also received this photo, except it had their own name listed on the scoreboard. I guess the whole point of the photo was not to display the great football being played, but rather to use the marketing gimmick of a photo showing a real NFL play with YOUR NAME on the scoreboard in the background. If that was the point, then they had to use a photo taken from an endzone, in order to get the scoreboard in the shot.
Still, you would have thought they could have found, after much digging, a photo of a receiver about to catch a ball, with the scoreboard in the background, that they could use to display the season ticket holder's name on the scoreboard.