Haha!! Now that's funny.
It's quite simple really, yet genius. Just find the least qualified candidate (Who he himself stated was not experienced enough just 2 years prior) and energize a base that would never normally vote. Along with guilting single, white women into voting for a minority else they be considered racist. It was quite brilliant actually. Sometimes you must give credit where credit is due... Thats the liberal way after all, the ends always justify the means.