The Bills will not hire a big name coach. Any "big" name coach will want partial or more likely total control of the roster. Power that the Bills, with Whaley currently holding that power, and also coincidently running the search will never cede. Whaley will find someone that he can control, hence, it will be a first time head coach. Forget Coughlin. Think more along the lines of Lynn or Kyle Shanahan.