Yeah, I can imagine the players not being used to the attention.
*Week 15*
"Wait, Coach, you're saying we just got flexed into the Sunday Night spot against the Seahawks?"
"Yes."
"And that blonde chick is going to ask us questions at halftime?"
"Probably"
"Oh crap. I'm so nervous now. I haven't acclimated to all the attention we've gotten yet. Plus, that blondes hot."
"Really, Moorman, really?"