I think Terry was always and now is much more interested in being an NFL owner than NHL. I know I would be much more into the Bills than the Sabres, even if both teams were good.
Who can blame him? Football is much more relevant, much more fun regardless of record, makes more money, and provides much greater chances for glory.
A 4-12 Bills season is still more fun than watching these recent Sabres teams. There are still some ups and downs. Still some drama. The country cares on some level. It feels like it matters. The NFL product is 100X better than most NHL games, which feel like a scrimmage in a half empty arena where you could hear a pin drop.
Part of it is that there are only 16 NFL games vs 82 in hockey. These Sabres seasons feel 250 games long, though. It feels like they play (and lose) every single day.
They were talking about the Sabres on WGR and asked a good question recently: "What ARE they good at?"
Awful at PR and fan experience (see the article above for numerous examples) which is something that should be easy to nail.