How can you have an "outlook" before the conclusion of free agency, the draft, camp and preseason?
If the Bills go out and have a killer draft (of their definition of course), those "experts" change their tune quickly.
If the Bills go undefeated in preseason for whatever reason, you'll hear the words "darkhorse" and "surprise contender" being batted around.
What you see is easy, lazy journalism being passed off.