At this point they have gotten into everyone's head. They're like, well, everyone thinks we cheat anyway, so let's give them even more to think about. It reminds me of Gaylord Perry going through that elaborate routine of touching his cap, ear, cheek, jersey before every pitch. Then when the umpire comes out to take a look, they can't find anything on him. And the story of former Chargers coach Harland Svare yelling at a light fixture in the locker room, "Damn you, Al Davis, I know you're in there!"...and then when reporters asked Davis about it, he just chuckled, said, "the thing wasn't in the light fixture, I'll tell you that," and walked away.
Shame on Mike Tomlin and the rest of us for not seeing this coming.