See, there's the disconnect. I don't think a region's identity has very much to do with the success of its sports franchises. When you think of Seattle, what comes to mind? Starbucks, the grunge movement, technology...not the Mariners sucking and the Sonics leaving. If Buffalo has nothing else going for it except having an NFL franchise, that's not Ralph Wilson's fault.
As for Ralph, I certainly wish he were a more competent football guy, but I don't think he's scum.