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NFL trying to send message to teams in small markets?


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NFL trying to send message to teams in small markets?

 

Monday, August 11, 2008

BY Steve Doerschuk

 

We're not sure why the NFL publishes a list of the country's top 100 television markets in its 2008 Fact and Record Book.

 

We're guessing it makes fans in some of the markets nervous.

 

There are, of course, 32 teams in the NFL. It stands out in the rankings that five teams, printed in boldface, are based in markets outside the top 32:

 

The Packers' market, listed as Green Bay-Appleton, is the smallest at No. 70, with 439,940 TV households, barely ahead of Des Moines, Toledo and Honolulu. This is a bit deceiving, since it excludes Milwaukee (34th, 891,010 TV households), which used to play host to numerous Packers games.

 

The Big Apple, obviously, is the biggest market, with 7.4 million TV households in the New York metro area.

 

No. 2 is Los Angeles, at 5.7 million. Naturally, there will be people who wonder why LaLa Land is no man's land for the NFL, whereas Jacksonville (No. 49 with 655,470 TV households), Buffalo (No. 50 with 636,000) and New Orleans (No. 53 with 600, 150) are preparing for active duty in 2008.

 

We're guessing the NFL publishes the top 100 markets in part to say:

 

• Hey, Jacksonville, what's up with falling 5,000-plus short of selling out last year's home opener?

 

• Hey, Buffalo, share the Bills with Toronto and like it.

 

• Hey, New Orleans, we feel your pain, but get on the stick ... you're barely bigger than Wilkes Barre-Scranton.

 

(story continues at link)

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You're probably right. Seems low though.

 

Back to the original post- doesn't all this "data" seem for naught considering a fan base isn't neccesarily geographically centered? Like Steelers fans, for example.

 

Advertising revenue, which is based off of these tv markets.

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TV households, not people.

Still, those figures are pretty worthless unless you know what they are counting as "the market". They mentioned Phoenix-Prescott. Prescott is about two hours away from Phoenix. Should you count all of Toronto and Rochester for the Bills? Not a lot of people live in downtown Buffalo but Buffalo has a large suburban population as do a lot of other cities, including Jax. Shouldn't Green Bay get to count Milwaukee, which is surely their TV market?

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Still, those figures are pretty worthless unless you know what they are counting as "the market". They mentioned Phoenix-Prescott. Prescott is about two hours away from Phoenix. Should you count all of Toronto and Rochester for the Bills? Not a lot of people live in downtown Buffalo but Buffalo has a large suburban population as do a lot of other cities, including Jax. Shouldn't Green Bay get to count Milwaukee, which is surely their TV market?

 

 

Somebody smarter than me, here (hard to believe I know) once pointed out that the Bills television market, does not include Canada, even though the Bills get a considerable number of viewers from Canada. It is because it is not in the United States. Its' been some time since I watched a Bills game on television in Buffalo. Do Canadian companies advertise on the Buffalo affiliates during NFL games?

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Still, those figures are pretty worthless unless you know what they are counting as "the market". They mentioned Phoenix-Prescott. Prescott is about two hours away from Phoenix. Should you count all of Toronto and Rochester for the Bills? Not a lot of people live in downtown Buffalo but Buffalo has a large suburban population as do a lot of other cities, including Jax. Shouldn't Green Bay get to count Milwaukee, which is surely their TV market?

 

Hell, they mentioned Orlando-Datyona as a single market...which would probably surprise anyone in Orlando or Daytona. And what's this "Hartford-New Haven doesn't have a team" nonsense? Anyone in Connecticut would answer "Uh...we have the Giants, don't we?"

 

 

Really, rating viewership based on "TV households" according to the criteria that apparently went into that list is ridiculous. The NFL's blackout rule is a better criteria than that nonsense.

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